EWG Verified Skincare Brands

Navigating the world of skincare can be overwhelming, especially when you’re trying to avoid harsh chemicals and prioritize your health. That’s where the EWG VERIFIED™ mark becomes your best friend. Awarded by the Environmental Working Group, this certification is only given to products that meet strict ingredient standards, full transparency, and best manufacturing practices—helping you shop with confidence and peace of mind. Here’s a roundup of standout skincare brands that have earned the coveted EWG VERIFIED™ status.

Why Choose EWG VERIFIED™?

The EWG VERIFIED™ mark isn’t just another label. It means the product is free from EWG’s “unacceptable” ingredients, meets rigorous safety standards, and fully discloses all components—including fragrance mixtures. This level of transparency and safety is based on recommendations from global health authorities, so you can trust what you’re putting on your skin.

Top EWG Verified Skincare Brands

1. Beautycounter

A leader in clean beauty, Beautycounter offers a wide range of EWG VERIFIED™ skincare and cosmetic products. Their commitment to ingredient safety and transparency has made them a trusted choice for consumers seeking non-toxic options.

2. ATTITUDE

This Canadian brand is known for its extensive line of EWG VERIFIED™ products, including skincare, haircare, and even baby care. ATTITUDE is celebrated for its eco-friendly and non-toxic formulations.

3. W3LL People

W3LL People’s clean beauty philosophy has earned over 100 EWG VERIFIED™ products, spanning facial care and makeup. Their formulas blend performance with safety, making them a favorite for those with sensitive skin.

4. Crunchi

Crunchi’s skincare and makeup lines are mostly EWG VERIFIED™, focusing on toxin-free, high-performance formulas that deliver visible results without compromising health.

5. True Botanicals

Renowned for luxurious, plant-powered skincare, most of True Botanicals’ products are EWG VERIFIED™. They combine sustainability with clinical results for radiant skin.

6. MyChelle Dermaceuticals

MyChelle offers a selection of EWG VERIFIED™ products, including cleansers and moisturizers, with a focus on advanced, natural ingredients.

7. Sally B’s Skin Yummies

This brand features facial care, body care, and makeup products that are EWG VERIFIED™, emphasizing organic and non-toxic ingredients.

8. Purelygreat

Purelygreat specializes in natural deodorants, all of which are EWG VERIFIED™ and free from synthetic fragrances and harsh chemicals.

9. Jackfir

Offering EWG VERIFIED™ skincare specifically for men, Jackfir’s products are designed for performance and safety.

10. Honest Company

Many of Honest Company’s skincare products for moms and babies carry the EWG VERIFIED™ mark, reflecting their dedication to gentle, transparent formulations.

11. Babo Botanicals

Babo Botanicals’ sunscreens and baby care products are EWG VERIFIED™, making them a go-to for families seeking safe, effective solutions.

12. Avalon Organics

Avalon Organics features EWG VERIFIED™ shampoos, conditioners, and body care products, all formulated with plant-based ingredients.

13. Rejuva Minerals

With a focus on clean cosmetics, Rejuva Minerals offers EWG VERIFIED™ makeup that’s gentle on skin and free from common irritants.

14. Makes 3

This brand provides EWG VERIFIED™ soaps and personal care products, crafted for the whole family with simple, natural ingredients.

15. Silk Therapeutics

Silk Therapeutics’ EWG VERIFIED™ skincare harnesses the power of pure silk protein for gentle, effective results.

Honorable Mentions

• Three Ships: Facial care products with multiple EWG VERIFIED™ options.

• Dr. Bronner’s: Castile soap and lip balm.

• Juice Beauty: Select EWG VERIFIED™ skincare products.

• Henry Rose: EWG VERIFIED™ perfumes.

• HealthyBaby: Entire baby care line.

• Everyone: Body lotions, soaps, and hand sanitizers.

Final Thoughts

Choosing EWG VERIFIED™ skincare brands takes the guesswork out of your beauty routine, ensuring you’re using products that are safe, transparent, and held to the highest standards. Whether you’re shopping for yourself or your family, these brands make it easy to prioritize health and sustainability without sacrificing performance or luxury.

If you want to explore more top-rated health and wellness products, including detailed reviews, prices, and affiliate links, click here to check out my comprehensive health and wellness book.